Privacy Policy – Rocket Driver SEO
1. Information We Collect
- Contact and account information: Name, email address, phone number, company name, job title, and any other details you provide when you complete our contact form, book a strategy session, or otherwise communicate with us.
- Communications: Content of emails, messages, and call notes related to your inquiries and projects.
- Usage and technical data: IP address, browser type, device type, pages visited, referring URL, and similar information when you use our website (e.g., through cookies and similar technologies).
- Analytics data: We use Google Analytics and Google Search Console to understand how visitors find and use our website. This can include pages viewed, time on site, approximate location (country/region), device and browser type, and how you arrived at our site (e.g., search, referral). Google Analytics uses cookies and similar technologies; Search Console uses data about how our site appears in Google Search (e.g., queries, impressions, clicks). We use this information only to improve our website and services and do not use it to identify you personally unless you have also given us contact details (e.g., via a form or strategy booking).
- Marketing and preferences: Whether you subscribe to updates, open emails, or respond to campaigns, where we use such communications.
2. How We Use Your Information
- Provide our SEO and related services (e.g., keyword research, on-page SEO, link building, technical SEO, local SEO, content marketing, audits, and strategy).
- Respond to inquiries, schedule and conduct strategy sessions, and manage client relationships.
- Send service-related and, where permitted, marketing communications (e.g., tips, case studies, offers).
- Improve our website, content, and services.
- Comply with legal obligations, enforce our terms, and protect our and others’ rights.
3. Legal Basis for Processing (EEA/UK Visitors)
- Contract: To provide the services you request or we agree to.
- Consent: Where you have given consent (e.g., marketing, non-essential cookies).
- Legitimate interests: To operate our business, improve our services, and communicate with you, where those interests are not overridden by your rights.
4. How We Share Your Information
- Service providers that help us operate (e.g., hosting, email, scheduling, analytics, CRM). They may use your data only to provide services to us and in line with our instructions and this policy. This includes Google for Google Analytics and Google Search Console. Google processes website and search data on our behalf under their Privacy Policy and Terms of Service. Data may be used by Google as described in their policies; we do not use Analytics or Search Console data for advertising purposes beyond improving our own site and services.
- Professional advisers (e.g., lawyers, accountants) when necessary.
- Authorities when required by law or to protect our or others’ rights.
5. Cookies and Similar Technologies
- Remember preferences and improve your experience.
- Understand how the site is used (e.g., Google Analytics).
- Support security and basic site functionality.
6. Data Retention
- Provide our services and support.
- Comply with legal, tax, or regulatory requirements.
- Resolve disputes and enforce our agreements.
7. Your Rights
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your data in certain circumstances.
- Restrict or object to certain processing.
- Data portability (e.g., a copy of your data in a portable format).
- Withdraw consent where processing is based on consent.
- Opt out of sales (we do not sell personal information; we state this for clarity under laws such as the CCPA).
- Non-discrimination for exercising your privacy rights (e.g., under the CCPA).
8. California Residents (CCPA/CPRA)
- We do not sell your personal information.
- We do not share your personal information for cross-context behavioral advertising in a way that qualifies as a “sale” or “share” under the CCPA.
- You have the right to know what we collect and how it’s used, to delete your data (subject to exceptions), to correct it, and to limit use of sensitive personal information. Contact us at team@rocketdriver.com to exercise these rights.